The cover that judges you

A prototype for the 2015 annual of the Art Directors Club Netherlands. A book full of great creative work that has been judged and awarded.
That’s why I created a book cover that only unlocks when you approach it without any judgement. 

How it works 
My aim was to create a book cover that is human and approachable-hi-tech. If you approach the book, the face recognition system picks up your face and starts scanning it for signs of “judgement”. If you’re over excited or your face shows a sceptical expression, the book will stay locked. But if your expression is neutral (no judgement) the system will send an audio-pulse to the Arduino and the book will unlock itself.

I often worry about my scepticism and judgement getting in my way of amazement. Judgement should never hinder relentless enthusiasm of seeing things for the first time.

by - Thijs Biersteker –

In collaboration with: ThisPageCanNotBeFound, Marlies Olbertijn and Adrien Jeanjean.
Film :  Download the film and photos here:

Contact  Email: Mobile: +31 642 663 650 


Contact, press and photo's

Thijs Biersteker:
 Or call : 0031 – 642663650 

Marlies Olbertijn:

(020) 685 08 61

Links to clips and photo’s
Main film : 

The Lock pop : 

Proto – Prototype film 

Pictures to download:

Animated Gif : HERE

Helping friends

Digital HELP : 

Arduino puzzle help : Adrien JeanJean 

Hands on HELP :Alfons Dolsma

Production help : Marlies Olbertijn. 

Face scanning magic help : Koert Gaaikema 

Great guys : Joris v Elk en Dinesh Sonak and Marieke Hermans

Overall show idea :Marcel Kampman 

About the ADCN Annual design

Marcel Kampman was asked by the ADCN to come up with ‘a slightly disruptive’ way of presenting the 2015 edition of the network’s yearbook. Kampman shaped the idea of ADCN COVERS MORE with the aim to: ‘nudge creatives to look sideways. For this time of transition demands a broader view on what’s out there’. The proof’s in the pudding as he invited 11 front running designers to come up with unique tangible proof of what else is out there. During the expo of the covers the members of the ADCN get to feel, touch, smell and see what’s going on